Case Study: “No Justice” cover art for Village Voice Media
Step 1: Roughs. Upon reading the job description, synopsis, or article, I submit a range of quick, rough sketches for approval. These images are simply to show concept and composition; other elements such as lighting, likenesses, and other details are not explored at this point. Roughs are usually delivered the next day after much consideration and time is given to the concept and message to be conveyed in the artwork.
Step 2: Tight Pencil Sketch. After a concept/composition rough is selected, I then refine the selection into a tightly rendered pencil sketch. It is in this sketch that I work out the lighting and value pattern as well as all of the nuances of the image. This image may or may not be shown to a client, and the refined sketch acts as a guide for me to work from in the final image. The tight sketch usually takes about 3-4 hours after gathering reference materials.
Step 3: Final Art. The final artwork is created in color layers over the tight pencil drawing. Using digital and printmaking processes, objects and figures are rendered in a limited palette or in full color depending on the context of the image. In some cases, multiple color versions may be submitted from which the client may select the best solution. Final artwork usually takes between 12-36 hours depending on complexity.
If needed, artwork may be created in vector format so that it may be enlarged or reduced without loss of quality. Color may also be specified by the client to easily match pre-existing branding or for web use.